Building Your Reputation on Social Media

  • March 10, 2015

It’s easy to destroy your reputation on social media with inappropriate posts and pictures, vulgar language, and unprofessional conversations. Tearing down your reputation can be achieved in an instant. But building up a positive reputation takes time and dedication.
Why is it important?
In today’s world, people turn to the Internet first for information. When looking up a name, one of the most common search results is a person’s social media profile. Whether it is a potential client, a recruiter, or professional acquaintance, this could very well be the first impression they have of you.
How to build it?
Stay on top of it. Social media can be a time-consuming task if not managed properly. Set aside a certain time of day to check on it, find new content, and engage. Avoid constant check-ins by setting up alerts for when someone engages with you or big news is trending. Alerts will keep you focused throughout the day without constantly having to long onto your profiles.
Establish a main message.
What is the main message you want people to take away from your profile? Are you an established leader? Are you grounded in your community? Do you have an impressive background in your field? While all of these are important, pick your main calling card. Figure out which one best represents you and really drill that one home. Slowly but surely build up to the point where someone views your profile and immediately recognizes your main point. By posting relevant content and carrying yourself a certain way on social media, just as you would walking down the street, you will be able to establish your intended message.
Be patient as you grow your reputation. It must be done over time and in an organized and professional manner to be taken seriously. Saturating your profile with posts all at once and thinking that will establish your positive reputation is the wrong way to attack this. Think of your profile as a job interview or business meeting and handle everything that comes your way as you would in the two “real-word” situations.
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